Interview with Theo (Short version)
The Challenge
Theo had been working as a Sales Development Representative (SDR) in technology companies for three years and was eager to advance to an Account Executive (AE) position. Despite his impressive track record as a top performer, he struggled to effectively market himself during interviews. This challenge was further compounded by the post-COVID market conditions, which included internal promotion freezes and increased competition for AE roles.
The Solution
Theo discovered Korovin Coaching program focused on helping sales professionals land their dream job in tech sales. Through the program Theo was able to shift his mindset from "SDR language" to "Account executive language". This program was recommended by a recruiter who recognised Theo's potential. Theo decided to enrol in the 6 month program, with ambitions to land a role within 3 months, however due to his hyper-focus on levelling up his capabilities Theo smashed his own target down to three weeks! In the coaching program we workshopped Theo's CV to add revenue impacting metrics, building Theo's confidence in being true "AE material". Since Theo had landed opportunities to interview we shifted focus on interview readiness and focused on a powerful "value narrative" to share a captivating story about who he is and why he's perfect for the role at hand. Through multiple fast-paced coaching sessions we mapped out likely STAR questions and formulated engaging answers based on his previous experiences. With coaching, I was able to repackage myself, gain confidence, and secure my ideal role at MindBody in just three weeks,' said Theo Pitsikas, now an Account Executive at MindBody.
The Results
The coaching program yielded impressive results for Theo. Within three weeks, he reached the final round for every job he applied for and secured two job offers. Ultimately, he accepted an AE role at MindBody, a leading SaaS company that provides business management software for the wellness services industry. 'I was stuck in SDR land for three years. With coaching, I was able to repackage myself, gain confidence, and secure my ideal role at MindBody in just three weeks,' Theo shared. This transformation was a testament to the efficacy of the coaching services in helping sales professionals achieve career advancement.
Interview with Theo (long version):
