Ilia/Korovin
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The CV

The era of AI needs three skills.

With LLMs becoming ever more intelligent, specialisation is becoming less valuable. The age of AI requires systems thinking from first principles, go-to-market (GTM) know-how, and the insatiable curiosity and hunger to innovate.

sales

Ten years in B2B sales, with an enterprise hunter profile: new logos and expansion across SMB, mid-market, corporate and enterprise motions. I source 90%+ of my own pipeline, build champions across all functions, and run ROI-led business cases that survive procurement. Fluent in top-down and bottom-up sales motions.

Apr 2025 – present · HubSpot · Melbourne

Senior Account Executive

Leading CRM platform for marketing, sales and service teams. 70% new logo / 30% expansion.

  • 108% quota attainment
  • Tough economic conditions, with HubSpot stock down 77% during my tenure
  • ANZ Regional Director's recognition for innovating the GTM function with AI
  • Built AI prospecting workflows adopted by the sales org
  • Innovated a new method of creating hyper-unique case studies, increasing pipeline and close rates
Jan 2020 – Mar 2025 · Lucid Software · Melbourne

Founding Account Executive · Enterprise

Collaborative productivity SaaS used by 99% of the Fortune 500. Accounts of 500+ employees. Founding APAC team member; 80 accounts on 3–6 month cycles.

  • 2× President’s Club (top 5% globally); 8+ total sales awards
  • Three consecutive years as #1 APAC revenue producer, averaging 110%+ attainment
  • Attainment 118% (FY22), 112% (FY23) and 95% (FY24), against a 24% RepVue average
  • Landed and expanded tier-1 APAC enterprises
  • Mentored reps on prospecting, deal acceleration and objection handling
  • Invited to and completed the “Leading at Lucid” leadership program
Dec 2016 – Dec 2018 · Echo Group Australia · Melbourne

Business Development Manager

LED lighting and solar sustainability solutions for commercial and residential clients. Full cycle: prospecting, pitching, closing, account management.

  • Built the LED lighting division to $750K p.a. in year one
  • Secured five major repeat accounts across Australia

engineering

Electrical engineer by training and first career: defence marine systems for the Royal Australian Navy, a Formula SAE electric racer, and automotive powertrain software in Germany. Product management came next, developing and launching a market-leading LED range, and I still build software today, including FindPsych and the Korovin AI stack. My engineering career has found success through systems and first-principles thinking.

Jan 2015 – Dec 2016 · Echo Group Corporation · Melbourne

Product Manager & technical sales expert

The bridge role, where the engineering career turned commercial.

  • Developed and launched a market-leading LED product range, including a made-to-order line for specifiers
  • Automated 90% of the technical function and built systems so the team stopped depending on one person
  • Led and developed the product development team; delivered $750K in technical sales
Feb 2014 – Mar 2015 · FEV GmbH · Aachen, Germany

Project Engineer · automotive powertrain

International leader in powertrain development. Software delivery across two automatic manual transmission programs.

  • Coordinated a contractor team of six engineers: work assignments, progress monitoring and internal systems
  • Daily technical support across the FEV toolchain: Matlab (Simulink, Stateflow) and Testona CTE
  • Software quality review using InStep; supported 3 developers and 3 test engineers with all items closed within 3 days
  • Identified CMMI compliance gaps through data analysis; proposed solutions were implemented
  • Built a toolchain working procedure that earned contractor appraisal for its ease of use
Matlab / SimulinkStateflowTestona CTEInStepCMMI
Jan 2013 – Dec 2013 · RMIT Electric Racing · Melbourne

Chief Electrical Engineer

Formula Student SAE, where students design, test, finance, manage and race an electric vehicle.

  • First place in the electric vehicle category
  • System integration: battery and battery management, low-voltage and tractive systems, high-voltage control, safety, reliability, ergonomics
  • Implemented a safety culture achieving zero safety incidents; all milestones delivered on budget with no delays
  • Award of recognition from the Dean for significant contribution to the university
Battery / BMSHV controlTractive systemsSafety engineering
Jan 2011 – Mar 2013 · Australian Marine Technologies · Port Melbourne

Engineer · defence maritime

Engineering consultancy and design firm specialising in maritime; multiple projects for the Royal Australian Navy.

  • Node router for HMAS ANZAC: a C++ program computing the shortest cable run between any two compartments, tested to 5% variance against real measurements
  • Switchboard safety analysis of HMAS SUCCESS, with cost-effective remediation recommendations
  • Electrical load assessment for a 14–22kW controllable-pitch propeller pump upgrade; project awarded, with drawings and expenditure forecasting delivered
  • Electrical drawings in AutoCAD to IEEE / Bureau Veritas standard; material selection to MIL / ANZAC specifications
C++AutoCADSwitchgear designMIL / ANZAC specs

founder

I've always been passionate about entrepreneurship, ever since selling home-goods catalogues door to door at 12 years old. My venture at Top Power Group taught me the business ropes. I'm now excited to apply that knowledge to FindPsych and the Korovin AI Agency.

2026 – present · FindPsych

Founder · mental-health platform

The findpsych.com.au prototype matches patients with psychologists in Victoria via an AI-native chat interface and research-backed patient–psychologist preference matching.

  • Patient intake: live
  • An AHPRA-compliant AI chat interface for mental-health search
  • Compliance as architecture for PII handling
  • Serviceable market ≈ A$550m/yr; counsel envelope secured for a real-world pilot
2026 – present · Korovin AI

Founder · AI growth agency

One team that builds the full AI tech infrastructure, from the website to new business won.

  • Website consultation, build and managed services
  • Proprietary agency tools for customer builds
  • Sales, marketing and GTM under one roof: SEO, AEO, paid media, outbound and inbound sales, all measured against pipeline
Dec 2018 – Jan 2020 · Top Power Group Pty Ltd · Melbourne

Co-Owner · solar installation & services

Commercial and residential solar. Co-founded the business; led sales strategy and execution.

  • Grew the solar division from zero to $2M annual turnover in 12 months
  • Generated pipeline via LinkedIn, 200 cold calls per week and networking events
  • Owned the P&L: pricing, margin, cash and delivery, not just the top line